Iwisa, an iconic brand that has been with us since 1956, has captured the hearts and minds of a nation and still remains the number 1 choice for taste & quality.
We were briefed with a task to introduce the new Iwisa Sip Snack to the public through our unique and engaging activations. We put together an extensive activation programme, with seven weeks of activations scheduled to take place in and around the Gauteng province. The objectives of the activations were:
- To introduce the new Real Real Smooth Iwisa Sip Snack
- To promote trial
- To introduce the brand
- To create brand awareness
- Ensure the target audience has a clear distinction between Iwisa Sip Snack and other competing brands
- Promote the convenience factor and other product benefits
- Promote a meal on the go to the target audience
“Wet sampling” has proved to be the best way to engage consumers and motivate them to buy a new product. Consumers are able to connect with a product when they are able to see, feel and taste it. In turn, they will share their experiences with their friends about the products. We know that free product sampling is an effective way to penetrate the market and lead to consumer conversions and sales through first hand experience.
